Your best pages are slipping.
I rewrite them before they fall.
Rankings aren't permanent. Search intent shifts, competitors update, and your once-winning posts quietly lose clicks. Ghost Writr watches for that decay, recovers the position — and only ships the rewrite when it's genuinely better than what's live.
Three steps, on repeat.
I spot the decay.
From your Search Console data, I flag the pages losing impressions, clicks, or position — before they slide off page one.
I rewrite the fix.
Targeting exactly what the page is losing ground on, grounded in what's true about your business — not generic filler.
You approve, I ship in place.
Approve with a one-line reply. I update the live page — same URL, same link equity. No duplicate, no migration.
It never ships a worse page.
Most "AI refresh" tools rewrite for the sake of rewriting — and quietly degrade pages that were already working. Ghost Writr scores every draft against the live version and throws away anything that isn't a real improvement. A refresh you'd regret never reaches you.
It works the same way the rest of the engine does — grounded in your business knowledge base, driven by real signals from Google Search Console, and reviewed however you like through conversational approvals. Refreshing is one of the actions in the autonomous engine — alongside internal linking and fresh articles.
Content refresh, answered.
The honest version — overwrites, safety, and what it needs to run.
- Does it overwrite my existing page?
- Yes — in place, on the same URL, so the page keeps its existing rankings and backlinks. There's no second copy and nothing to migrate.
- Will a refresh ever make a page worse?
- No. Every rewrite passes an improvement gate before you ever see it — if the new version isn't measurably better than what's live, I throw it away. You only get refreshes worth shipping.
- How does it know a page is decaying?
- From your Google Search Console data — pages losing impressions, clicks, or average position on the queries they used to win.
- Do I have to approve every refresh?
- You decide. Approve each one with a reply, or let autopilot ship the refreshes that clear the bar and simply keep you posted.
- Does it need a specific CMS?
- It publishes to WordPress and reads your existing posts; for everything else it updates through the content feed your site already pulls from.
Hire the content team
that never sleeps.
Ghost Writr ships an action a day, every day. Approve with a reply, watch the graph compound.